Visual Identity Design:
- Created a unique visual identity that resonates with the cultural nuances of the South Asian community, reflected in the colour palette, typography and imagery.
- Created a distinctive corporate logo that will serve as a memorable brand identifier.
Web Interface and Back-end:
- Completely overhauled the website’s graphic design and back-end interface for a cohesive and visually appealing online presence.
- Implemented PHP/LESS/jQuery front-end integration, ensuring a seamless and responsive user experience across all devices.
User Experience Improvements:
- Analyzed the user experience to identify pain points and implemented intuitive elements such as a guided tour and drag-and-drop exchange module, improving user engagement and satisfaction.
- Introduced interactive features to ease navigation and optimize the overall user journey.
Social Media Marketing:
- Supported the creation of graphic content for social media (Facebook, Instagram and Twitter), ensuring consistent branding across all platforms.
- Contests conceptualized and executed to foster community engagement and build brand awareness.
Audio and Video Design:
- Produced compelling audio and video content for various advertisements, creating a multimedia experience that resonated with the target audience.
Back-end Support and Integration:
- Provided robust back-end support, including API integration and database adjustments, to ensure seamless functionality and data integrity.
Organizational Support:
- Assisted management in organizing tasks and contributed to social media marketing strategies to improve brand visibility.
- Collaborated on the creation of a WordPress blog, adapting a theme to maintain consistency with the overall brand aesthetic.
