Her Red Carpet

Enhancing Her Red Carpet’s digital presence with a comprehensive UI/UX design

UI/UX, Web development
Designer & Integrator @ New World Laboratories

Project Overview

Her Red Carpet needed a visually appealing and user-friendly platform that resonated with the South Asian community while incorporating advanced features for seamless navigation and engagement. The project required an integrated approach, from website design to back-end support, API integration, and social media marketing.

My Contribution

As the lead designer and front-end developer for Her Red Carpet, I played a pivotal role in transforming the online platform into a dynamic platform for buying, selling, and trading clothing and accessories within the South Asian community. The project involved a MVC-based customization, encompassing various aspects of visual identity, graphic design, front-end integration, user experience enhancements, and comprehensive support for the entire platform.

The Solution

Enhancing Her Red Carpet’s digital presence with a comprehensive UI/UX design
Designer & Integrator @ New World Laboratories

Visual Identity Design:

  • Created a unique visual identity that resonates with the cultural nuances of the South Asian community, reflected in the colour palette, typography and imagery.
  • Created a distinctive corporate logo that will serve as a memorable brand identifier.

Web Interface and Back-end:

  • Completely overhauled the website’s graphic design and back-end interface for a cohesive and visually appealing online presence.
  • Implemented PHP/LESS/jQuery front-end integration, ensuring a seamless and responsive user experience across all devices.

User Experience Improvements:

  • Analyzed the user experience to identify pain points and implemented intuitive elements such as a guided tour and drag-and-drop exchange module, improving user engagement and satisfaction.
  • Introduced interactive features to ease navigation and optimize the overall user journey.

Social Media Marketing:

  • Supported the creation of graphic content for social media (Facebook, Instagram and Twitter), ensuring consistent branding across all platforms.
  • Contests conceptualized and executed to foster community engagement and build brand awareness.

Audio and Video Design:

  • Produced compelling audio and video content for various advertisements, creating a multimedia experience that resonated with the target audience.

Back-end Support and Integration:

  • Provided robust back-end support, including API integration and database adjustments, to ensure seamless functionality and data integrity.

Organizational Support:

  • Assisted management in organizing tasks and contributed to social media marketing strategies to improve brand visibility.
  • Collaborated on the creation of a WordPress blog, adapting a theme to maintain consistency with the overall brand aesthetic.