{"id":4115,"date":"2025-09-02T08:45:14","date_gmt":"2025-09-02T13:45:14","guid":{"rendered":"https:\/\/vweb.ca\/realisations\/craigslists\/"},"modified":"2025-09-07T19:02:17","modified_gmt":"2025-09-08T00:02:17","slug":"craigslists","status":"publish","type":[83,81],"link":"https:\/\/vweb.ca\/en\/realisations\/craigslists\/","title":{"rendered":"Craigslists"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4115\" class=\"elementor elementor-4115 elementor-2721\" data-elementor-post-type=\"realisations\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53de6cc e-con-full e-flex e-con e-parent\" data-id=\"53de6cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4768b1a elementor-absolute elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4768b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vweb.ca\/en\/realisations\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-left\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Return to my work<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cb1f4 elementor-absolute e-transform elementor-widget elementor-widget-image\" data-id=\"b4cb1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_widescreen&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1363\" height=\"2560\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-scaled.jpg\" class=\"attachment-full size-full wp-image-2657\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-scaled.jpg 1363w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-160x300.jpg 160w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-682x1280.jpg 682w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-768x1442.jpg 768w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-818x1536.jpg 818w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-1091x2048.jpg 1091w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5363625 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"5363625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prioritize visibility for local ads and events.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-905b881 e-con-full e-flex e-con e-child\" data-id=\"905b881\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c050e20 elementor-widget-mobile__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c050e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63fbd4 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"f63fbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>UI\/UX<\/span>, <span>Web Design<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d6b55 elementor-widget elementor-widget-text-editor\" data-id=\"99d6b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>vweb \u00a92025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7897dbb e-con-full e-flex e-con e-parent\" data-id=\"7897dbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db36395 elementor-widget elementor-widget-heading\" data-id=\"db36395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677e50e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"677e50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Goal: To merge the Craigslist homepage and \u201cFor Sale\u201d page into a single, visually consistent interface to improve discoverability, navigation, and local engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98a335d e-con-full e-flex e-con e-child\" data-id=\"98a335d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19a9b79 e-con-full e-flex e-con e-child\" data-id=\"19a9b79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91fccbe elementor-widget elementor-widget-heading\" data-id=\"91fccbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Main issues addressed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bd57b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e3bd57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Fragmented experience: Users bounced between the homepage and category pages (e.g., \u201cFor Sale\u201d) to view listings.<\/li>\n<li>Outdated navigation: Sidebar links cluttered the user interface, obscuring essential actions like posting ads.<\/li>\n<li>Low local visibility: Events were hidden in a calendar, limiting visibility of city events.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c6803 e-con-full e-flex e-con e-parent\" data-id=\"18c6803\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3599b elementor-widget elementor-widget-heading\" data-id=\"1b3599b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design process<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f188783 e-con-full e-flex e-con e-child\" data-id=\"f188783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1b0ba0 e-con-full e-flex e-con e-child\" data-id=\"e1b0ba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acbcd3a elementor-widget elementor-widget-text-editor\" data-id=\"acbcd3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Research and Discovery<\/strong><\/h4><p>Audited competitors (Airbnb, Facebook Marketplace) to identify trends in visibility and map-based user interfaces. Focused on merging fragmented pages and improving the visibility of local events. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b745879 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"b745879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Visual design<\/strong><\/h4><p>Custom SVG icon design, Inter font choice, and application of a trust-focused blue (#3852EF) to highlight calls to action such as \u201cPost an Ad\u201d and search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79fd37a e-con-full e-flex e-con e-child\" data-id=\"79fd37a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c032705 elementor-widget elementor-widget-text-editor\" data-id=\"c032705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Definition and structuring<\/strong><\/h4><p>Merged the homepage and &#8220;For Sale&#8221; page, relocated the sidebar links to a top bar, and structured a 4&#215;3 grid for the ads and horizontal event carousel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c055a0 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"1c055a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Visual design<\/strong><\/h4><p>Custom SVG icon design, Inter font choice, and application of a trust-focused blue (#3852EF) to highlight calls to action such as \u201cPost an Ad\u201d and search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2a623 elementor-widget elementor-widget-text-editor\" data-id=\"ce2a623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Prototype and test<\/strong><\/h4><p>Designed a Figma prototype focused on button interactions, persistent filters, and geolocation drop-down menu behavior for usability testing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3891593 e-con-full e-flex e-con e-parent\" data-id=\"3891593\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14f5f73 e-con-full e-flex e-con e-child\" data-id=\"14f5f73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94784fa e-con-full e-flex e-con e-child\" data-id=\"94784fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b621d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e0b621d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"508\" height=\"377\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/01.png\" class=\"attachment-large size-large wp-image-2660\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/01.png 508w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/01-300x223.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2eff56 e-con-full e-flex e-con e-child\" data-id=\"b2eff56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1b348 elementor-widget elementor-widget-heading\" data-id=\"9e1b348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research and Discovery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414aead elementor-widget elementor-widget-text-editor\" data-id=\"414aead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objective:<\/strong> Identify the competition&#8217;s weaknesses and prospects.<\/p><ul><li><strong>Competitor Audit<\/strong>: Analysis of Airbnb (listings), Facebook Marketplace (discoverability of the home page) and Adlin (main search bar).<\/li><li><strong>User pain points:<\/strong><br>Fragmented navigation (homepage + &#8220;For Sale&#8221; page).<br>Local events buried in a calendar.<br>Cluttered sidebar, reducing focus on key actions.<\/li><li><strong>Technical constraints:<\/strong> Retain existing Craigslist filters and back-end logic.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb00def elementor-widget elementor-widget-heading\" data-id=\"cb00def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Current Craigslist Site Pages<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f74092c e-flex e-con-boxed e-con e-child\" data-id=\"f74092c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53c9192 e-con-full e-flex e-con e-child\" data-id=\"53c9192\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1857be elementor-widget elementor-widget-text-editor\" data-id=\"f1857be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Home Page (Montreal)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2030062 elementor-widget elementor-widget-image\" data-id=\"2030062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1100\" height=\"945\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now1.jpg\" class=\"attachment-large size-large wp-image-2668\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now1.jpg 1100w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now1-300x258.jpg 300w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now1-768x660.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f63305c e-con-full e-flex e-con e-child\" data-id=\"f63305c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e59a47b elementor-widget elementor-widget-text-editor\" data-id=\"e59a47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Listing page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c8d1c elementor-widget elementor-widget-image\" data-id=\"c4c8d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"704\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now2.png\" class=\"attachment-large size-large wp-image-2670\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now2.png 1100w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now2-300x192.png 300w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_now2-768x492.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-271d4a2 e-con-full e-flex e-con e-parent\" data-id=\"271d4a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16af0e7 e-con-full e-flex e-con e-child\" data-id=\"16af0e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b95f8c6 e-flex e-con-boxed e-con e-child\" data-id=\"b95f8c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c599fb4 elementor-widget elementor-widget-heading\" data-id=\"c599fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define the objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c353017 elementor-widget elementor-widget-text-editor\" data-id=\"c353017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key objectives:<\/strong><\/p>\n<ul>\n<li>Merge the homepage and the \u201cFor Sale\u201d page into a single interface.<\/li>\n<li>Prioritize the visibility of local announcements and events.<\/li>\n<li>Modernize the user interface with icons and card-based layouts, without disrupting existing users.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5144e6c e-con-full e-flex e-con e-child\" data-id=\"5144e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df2f013 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"df2f013\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"377\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/02.png\" class=\"attachment-large size-large wp-image-2662\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/02.png 609w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/02-300x186.png 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce1078a e-con-full e-flex e-con e-parent\" data-id=\"ce1078a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-729d34c e-con-full e-flex e-con e-child\" data-id=\"729d34c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9dff013 e-con-full e-flex e-con e-child\" data-id=\"9dff013\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-098407e elementor-absolute elementor-widget elementor-widget-image\" data-id=\"098407e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"377\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/03.png\" class=\"attachment-large size-large wp-image-2664\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/03.png 624w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/03-300x181.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-308b771 e-flex e-con-boxed e-con e-child\" data-id=\"308b771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e40c8b elementor-widget elementor-widget-heading\" data-id=\"1e40c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffcce2 elementor-widget elementor-widget-text-editor\" data-id=\"3ffcce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key activities:<\/strong><\/p>\n<ul>\n<li><strong>Page Consolidation:<\/strong> Sketching out layouts merging the home page and categories.<\/li>\n<li>Navigation redesign:\n<ul>\n<li>Moved sidebar links to a top bar.<\/li>\n<li>Prioritizing \u201cPost an Ad\u201d as the primary call to action.<\/li>\n<\/ul>\n<p><\/li>\n<p> \t<\/p>\n<li><strong>Card-Based UI:<\/strong> Exploring Airbnb-Inspired Grid Layouts (4&#215;4 vs. 3&#215;3).<\/li>\n<p> \t<\/p>\n<li><strong>Abandoned ideas:<\/strong>\n<ul>\n<li>Keep the sidebar (contrary to accessibility goals).<\/li>\n<p> \t<\/p>\n<li>Video header (choice of a static accelerated image for performance reasons).<\/li>\n<p><\/ul>\n<p><\/li>\n<p><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e15048e e-flex e-con-boxed e-con e-child\" data-id=\"e15048e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95e821c elementor-widget elementor-widget-heading\" data-id=\"95e821c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wireframes<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df3005 e-con-full e-flex e-con e-child\" data-id=\"2df3005\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4f494a e-con-full e-flex e-con e-child\" data-id=\"c4f494a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-615560d elementor-widget elementor-widget-image\" data-id=\"615560d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"868\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe1.jpg\" class=\"attachment-full size-full wp-image-2672\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe1.jpg 1077w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe1-300x242.jpg 300w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe1-768x619.jpg 768w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad50a73 e-con-full e-flex e-con e-child\" data-id=\"ad50a73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c562b1c elementor-widget elementor-widget-image\" data-id=\"c562b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"2403\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2.jpg\" class=\"attachment-full size-full wp-image-2674\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2.jpg 1082w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2-135x300.jpg 135w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2-576x1280.jpg 576w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2-768x1706.jpg 768w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2-692x1536.jpg 692w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/craigslist_wireframe2-922x2048.jpg 922w\" sizes=\"(max-width: 1082px) 100vw, 1082px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c85ffa e-con-full e-flex e-con e-child\" data-id=\"0c85ffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edd450c elementor-widget elementor-widget-heading\" data-id=\"edd450c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">High definition designs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbd312 elementor-widget elementor-widget-image\" data-id=\"9cbd312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1363\" height=\"2560\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-scaled.jpg\" class=\"attachment-full size-full wp-image-2657\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-scaled.jpg 1363w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-160x300.jpg 160w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-682x1280.jpg 682w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-768x1442.jpg 768w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-818x1536.jpg 818w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/homepage-1091x2048.jpg 1091w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89660f1 e-con-full e-flex e-con e-parent\" data-id=\"89660f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e962fa e-con-full e-flex e-con e-child\" data-id=\"6e962fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ecfa921 e-con-full e-flex e-con e-child\" data-id=\"ecfa921\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e12ec4c elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e12ec4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"377\" src=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/04.png\" class=\"attachment-large size-large wp-image-2666\" alt=\"\" srcset=\"https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/04.png 637w, https:\/\/vweb.ca\/wp-content\/uploads\/2025\/04\/04-300x178.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87a4311 e-flex e-con-boxed e-con e-child\" data-id=\"87a4311\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454f344 elementor-widget elementor-widget-heading\" data-id=\"454f344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f7df2 elementor-widget elementor-widget-text-editor\" data-id=\"29f7df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Key interactions:<\/strong><\/p>\n<ul>\n<li>Search category drop-down menu + geolocation selector<\/li>\n<li>Hover\/active states of buttons (Post Ad, Filters, Favorites).<\/li>\n<li>Dynamic filtering (Category: All \u2192 Gallery View \u2192 Sort by: Newest).<\/li>\n<\/ul>\n<p><strong>Full Feed:<\/strong> Filtered ad grid, horizontal event carousel, and footer security links for seamless navigation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cade72 elementor-widget elementor-widget-video\" data-id=\"7cade72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/vweb.ca\/CaseStudies\/Craigslist.mov\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Return to my work Prioritize visibility for local ads and events. vweb \u00a92025 Project Overview Goal: To merge the Craigslist homepage and \u201cFor Sale\u201d page into a single, visually consistent interface to improve discoverability, navigation, and local engagement. Main issues addressed Fragmented experience: Users bounced between the homepage and category pages (e.g., \u201cFor Sale\u201d) to [&hellip;]<\/p>\n","protected":false},"featured_media":3204,"template":"elementor_header_footer","class_list":["post-4115","realisations","type-realisations","status-publish","has-post-thumbnail","hentry","type-ui-ux-en","type-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/realisations\/4115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/realisations"}],"about":[{"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/types\/realisations"}],"version-history":[{"count":11,"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/realisations\/4115\/revisions"}],"predecessor-version":[{"id":4564,"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/realisations\/4115\/revisions\/4564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/media?parent=4115"}],"wp:term":[{"taxonomy":"type","embeddable":true,"href":"https:\/\/vweb.ca\/en\/wp-json\/wp\/v2\/type?post=4115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}